Professor and Director of School of Food Science. sy.lee@wsu.eduAs a Sensory Scientist, Dr. Soo-Yeun Lee’s research program has aimed to encourage lifelong healthful eating habits by developing health-targeted food product alternatives and understanding consumer behavior in the context of food selection. Dr. Lee has investigated food systems intended for enhancing consumer health such as low sodium and low sugar foods without compromising taste. While her main mantra is ‘Taste is King,’ the main focus of her research has been on health. As a researcher and educator, she has published more than 100 papers. Her previous research projects have included: 1) developing novel functional food products with bioactives, 2) characterizing innate and process-derived off-flavors in functional foods and developing methods to reduce these off-flavors, 3) identifying successful sodium reduction strategies in various food matrices, 4) determining the effect of sugar reduction in food systems, 5) defining the elements of picky eating in children, and 6) relating the contextual effect of consumer testing in real situations versus virtual reality situations using immersive technology.