{"id":1078,"date":"2024-05-06T11:44:02","date_gmt":"2024-05-06T18:44:02","guid":{"rendered":"https:\/\/sfs.wsu.edu\/sensory\/?page_id=1078"},"modified":"2024-05-13T10:09:47","modified_gmt":"2024-05-13T17:09:47","slug":"services","status":"publish","type":"page","link":"https:\/\/sfs.wsu.edu\/sensory\/services\/","title":{"rendered":"Our Services"},"content":{"rendered":"<div class=\"breadcrumbs\" typeof=\"BreadcrumbList\" vocab=\"https:\/\/schema.org\/\">\r\n\t<!-- Breadcrumb NavXT 6.6.0 -->\n<span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to CAHNRS.\" href=\"https:\/\/cahnrs.wsu.edu\/\" class=\"main-home\" ><span property=\"name\">CAHNRS<\/span><\/a><meta property=\"position\" content=\"1\"><\/span> &gt; <span property=\"itemListElement\" typeof=\"ListItem\"><a property=\"item\" typeof=\"WebPage\" title=\"Go to WSU Sensory Science Center.\" href=\"https:\/\/sfs.wsu.edu\/sensory\" class=\"home\" aria-current=\"page\"><span property=\"name\">WSU Sensory Science Center<\/span><\/a><meta property=\"position\" content=\"2\"><\/span><\/div><header class=\"wsu-article-header \">\r\n\t<h1 class=\"wsu-article-header__title\">\r\n\t\tOur Services\t<\/h1>\r\n\t\t<\/header>\r\n\n\n\n<p>At our center, we specialize in comprehensive sensory evaluation services. With meticulous testing methods and expert analysis, we guide businesses in understanding consumer preferences, improving product quality, and fostering innovation. Whether you need sensory testing, consumer research, or training, <a href=\"https:\/\/sfs.wsu.edu\/sensory\/staff\/\" data-type=\"URL\" data-id=\"https:\/\/sfs.wsu.edu\/sensory\/staff\/\">our dedicated team<\/a> is here to support your needs.<\/p>\n\n\n<section  class=\"wsu-section  wsu-width--full\"  >\r\n    <div class=\"wsu-section__inner wsu-width--content\">    \n<div class=\"wsu-row wsu-row--single\" >\r\n    \n<div class=\"wsu-column\"  style=\"\">\r\n\t\n\n<h2 class=\"wsu-spacing-after--xxmedium\">Sensory Evaluation Capabilities<\/h2>\n\n\n<article class=\"wsu-card  wsu-color-background--white wsu-card--style-horizontal-33\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t\t\t\t<img src=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Choc-Milk-040621-copy-1.jpg\"\r\n\t\t\t\tsrcset=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Choc-Milk-040621-copy-1.jpg 2016w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Choc-Milk-040621-copy-1-396x297.jpg 396w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Choc-Milk-040621-copy-1-792x594.jpg 792w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Choc-Milk-040621-copy-1-768x576.jpg 768w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Choc-Milk-040621-copy-1-1536x1152.jpg 1536w\"\r\n\t\t\t\tsizes=\"(max-width: 2016px) 100vw, 2016px\"\r\n\t\t\t\talt=\"Chocolate milk samples in small cups with lids.\"\r\n\t\t\t\tstyle=\"object-position: 50% 50%\"\r\n\t\t\t\t\/>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title  wsu-font-size--large\">\r\n\t\t\t\t\t\t\tConsumer Acceptance and<br>Preference Tests\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tThese types of tests are used to determine the acceptance of food, beverages, or other products and may use acceptance questions, willingness to purchase questions, or preference questions. This test can be conducted in our facility or as a home-use test. We also collect demographic data on participating consumers.\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n\n<article class=\"wsu-card  wsu-color-background--white wsu-card--style-horizontal-33\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t\t\t\t<img src=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/IMG_5538-2-1-scaled.jpg\"\r\n\t\t\t\tsrcset=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/IMG_5538-2-1-scaled.jpg 1920w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/IMG_5538-2-1-396x528.jpg 396w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/IMG_5538-2-1-792x1056.jpg 792w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/IMG_5538-2-1-768x1024.jpg 768w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/IMG_5538-2-1-1152x1536.jpg 1152w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/IMG_5538-2-1-1536x2048.jpg 1536w\"\r\n\t\t\t\tsizes=\"(max-width: 1920px) 100vw, 1920px\"\r\n\t\t\t\talt=\"5 trays full of red apples, four in each.\"\r\n\t\t\t\tstyle=\"object-position: 50% 50%\"\r\n\t\t\t\t\/>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title  wsu-font-size--large\">\r\n\t\t\t\t\t\t\tDifference\/Similarity Tests\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tThese tests compare products to determine overall<br>differences or probe specific difference in attributes.<br>Overall difference tests that we employ include the<br>triangle test, duo-trio, tetrad test, and difference from<br>control tests. When a specific attribute is of interest, we<br>use a ranked attribute test or a paired comparison.\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n\n<article class=\"wsu-card  wsu-color-background--white wsu-card--style-horizontal-33\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t\t\t\t<img src=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/PearEvalWSU-4173cq-2.jpeg\"\r\n\t\t\t\tsrcset=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/PearEvalWSU-4173cq-2.jpeg 1000w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/PearEvalWSU-4173cq-2-396x284.jpeg 396w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/PearEvalWSU-4173cq-2-792x568.jpeg 792w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/PearEvalWSU-4173cq-2-768x551.jpeg 768w\"\r\n\t\t\t\tsizes=\"(max-width: 1000px) 100vw, 1000px\"\r\n\t\t\t\talt=\"Pear evaluation testing form and sample fruit at the Food Science and Human Nutrition Building .\"\r\n\t\t\t\tstyle=\"object-position: 28% 42%\"\r\n\t\t\t\t\/>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title  wsu-font-size--large\">\r\n\t\t\t\t\t\t\tTrained Panel Profiling and Focus Groups\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tWe offer services from our trained sensory evaluation<br>panels to evaluate appearance, aroma, flavour, taste,<br>texture, and mouthfeel attributes of specific foods and<br>beverages. We can convene focus groups to discuss<br>products or services,following a questioning route built<br>around the information needed.\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n\n<article class=\"wsu-card  wsu-color-background--white wsu-card--style-horizontal-33\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t\t\t\t<img src=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2024\/05\/WSU-Sensory-Science-Center-202451.jpg\"\r\n\t\t\t\tsrcset=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2024\/05\/WSU-Sensory-Science-Center-202451.jpg 1177w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2024\/05\/WSU-Sensory-Science-Center-202451-396x220.jpg 396w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2024\/05\/WSU-Sensory-Science-Center-202451-792x440.jpg 792w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2024\/05\/WSU-Sensory-Science-Center-202451-768x427.jpg 768w\"\r\n\t\t\t\tsizes=\"(max-width: 1177px) 100vw, 1177px\"\r\n\t\t\t\talt=\"Person pointing to a bar graph on a clipboard.\"\r\n\t\t\t\tstyle=\"object-position: 28% 42%\"\r\n\t\t\t\t\/>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title  wsu-font-size--large\">\r\n\t\t\t\t\t\t\tStatistical analysis of data\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tWe provide data analysis with methods including: Analysis<br>of variance with mean separation; Penalty Analysis for<br>\u201cjust about right\u201d questions; and Multivariate techniques,<br>including Principal Component Analysis, Partial Least<br>Squares, and Preference Mapping.\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n<\/div>\r\n\n<\/div>\n\n\n<p><\/p>\n\n    <\/div><\/section>\n\n<section  class=\"wsu-section  wsu-width--full wsu-color-background--white\"  >\r\n    <div class=\"wsu-section__inner wsu-width--content\">    \n<div class=\"wsu-row wsu-row--single\" >\r\n    \n<div class=\"wsu-column\"  style=\"\">\r\n\t\n\n<h2 class=\"wsu-spacing-after--xxmedium\">Analytical Capabilities<\/h2>\n\n\n<article class=\"wsu-card  wsu-card--style-horizontal-33 wsu-color-background--gray-5\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t\t\t\t<img src=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2024\/05\/Volatile-Analysis.jpg\"\r\n\t\t\t\tsrcset=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2024\/05\/Volatile-Analysis.jpg 605w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2024\/05\/Volatile-Analysis-396x528.jpg 396w\"\r\n\t\t\t\tsizes=\"(max-width: 605px) 100vw, 605px\"\r\n\t\t\t\talt=\"instrument for food analysis; gas chromatograph.\"\r\n\t\t\t\tstyle=\"object-position: 50% 50%\"\r\n\t\t\t\t\/>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title  wsu-font-size--large\">\r\n\t\t\t\t\t\t\tVolatile Analysis\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tTo analyze flavours and aromas (volatile compounds),<br>we have gas chromatography\/olfactometer\/mass<br>spectrometer capabilities. This system is compatible with<br>solid-phase microextraction, solid-phase dynamic<br>extraction, and liquid injection. We are also equipped<br>with stir bar sorptive extraction capabilities.\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n\n<article class=\"wsu-card  wsu-card--style-horizontal-33 wsu-color-background--gray-5\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t\t\t\t<img src=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Etongue-scaled.jpg\"\r\n\t\t\t\tsrcset=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Etongue-scaled.jpg 1920w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Etongue-396x528.jpg 396w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Etongue-792x1056.jpg 792w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Etongue-768x1024.jpg 768w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Etongue-1152x1536.jpg 1152w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/Etongue-1536x2048.jpg 1536w\"\r\n\t\t\t\tsizes=\"(max-width: 1920px) 100vw, 1920px\"\r\n\t\t\t\talt=\"Electronic Tongue.\"\r\n\t\t\t\tstyle=\"object-position: 50% 50%\"\r\n\t\t\t\t\/>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title  wsu-font-size--large\">\r\n\t\t\t\t\t\t\tElectronic Tongue (e-tongue)\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tWe have an electronic tongue (e-tongue), an analytical instrument which draws on the underlying principle of<br>neurophysiology of the sense of taste to provide a \u201ctaste<br>fingerprint\u201d based on the non-volatile profile of the<br>product. We have used the electronic tongue to analyze<br>sweeteners, spicy, bitter and astringent foods and<br>beverages, and pharmaceuticals.\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n\n<article class=\"wsu-card  wsu-card--style-horizontal-33 wsu-border-top--color-default wsu-color-background--gray-5\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t\t\t\t<img src=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/ctx-with-ta-gpj-fixture-1.png\"\r\n\t\t\t\tsrcset=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/ctx-with-ta-gpj-fixture-1.png 900w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/ctx-with-ta-gpj-fixture-1-396x660.png 396w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/ctx-with-ta-gpj-fixture-1-792x1320.png 792w, https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2023\/03\/ctx-with-ta-gpj-fixture-1-768x1280.png 768w\"\r\n\t\t\t\tsizes=\"(max-width: 900px) 100vw, 900px\"\r\n\t\t\t\talt=\"Texture analyzer being used to assess yogurt texture.\"\r\n\t\t\t\tstyle=\"object-position: 28% 42%\"\r\n\t\t\t\t\/>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title  wsu-font-size--large\">\r\n\t\t\t\t\t\t\tPhysical Structure\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tOur lab has a new Texture Profile Analyzer to assess<br>physical parameters of foods. The Texture Profile utilizes<br>a double compression test that generates a force\/time<br>curve utilized to assess specific physical parameters. We<br>also have a consistometer and rotational viscometer to<br>analyze semi-solid samples.\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n\n<article class=\"wsu-card  wsu-card--style-horizontal-33 wsu-color-background--gray-5\">\r\n\t\t<div class=\"wsu-image-frame wsu-image--ratio-1-1\">\r\n\t\t\t\t\t<img src=\"https:\/\/s3.wp.wsu.edu\/uploads\/sites\/3230\/2024\/05\/General-Analysis.jpg\"\r\n\t\t\t\tsrcset=\"\"\r\n\t\t\t\tsizes=\"(max-width: 274px) 100vw, 274px\"\r\n\t\t\t\talt=\"Beaker on a table with purple liquid in it.\"\r\n\t\t\t\tstyle=\"object-position: 28% 42%\"\r\n\t\t\t\t\/>\r\n\t\t\t<\/div>\r\n\t\t<div class=\"wsu-card__content\">\r\n\t\t\t\t\t\t<h3 class=\"wsu-title  wsu-font-size--large\">\r\n\t\t\t\t\t\t\tGeneral Analysis\t\t\t\t\t<\/h3>\r\n\t\t\t\t\t\t<div class=\"wsu-caption\">\r\n\t\t\tWe also have the capability to assess titratable acidity,<br>pH, and sodium (via ion selective electrode). We have<br>access to high-performance liquid chromatography<br>(HPLC) for further characterization of non-volatile<br>compounds in foods and beverages.\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\r\n\t<\/article>\n<\/div>\r\n\n<\/div>\n\n\n<p><\/p>\n\n    <\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Our comprehensive sensory evaluation services and meticulous testing methods and expert analysis help guide clients in understanding consumer preferences.<\/p>\n","protected":false},"author":16011,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"categories":[],"tags":[],"wsuwp_university_category":[],"wsuwp_university_location":[],"wsuwp_university_org":[],"_links":{"self":[{"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/pages\/1078"}],"collection":[{"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/users\/16011"}],"replies":[{"embeddable":true,"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/comments?post=1078"}],"version-history":[{"count":24,"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/pages\/1078\/revisions"}],"predecessor-version":[{"id":1248,"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/pages\/1078\/revisions\/1248"}],"wp:attachment":[{"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/media?parent=1078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/categories?post=1078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/tags?post=1078"},{"taxonomy":"wsuwp_university_category","embeddable":true,"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/wsuwp_university_category?post=1078"},{"taxonomy":"wsuwp_university_location","embeddable":true,"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/wsuwp_university_location?post=1078"},{"taxonomy":"wsuwp_university_org","embeddable":true,"href":"https:\/\/sfs.wsu.edu\/sensory\/wp-json\/wp\/v2\/wsuwp_university_org?post=1078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}